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[GreenYes] Eco-labels encourage consumer choice
A report from Denmark indicates that Danish consumers were willing to pay
more for products that carry the Nordic Swan. According to the report:

	"It appears that the environmental label has had a significant
effect on the
	choice of toilet paper and detergents. Results are strongest for
toilet paper,
	where marginal willingness to pay for certified environmentally
friendly
	brands ranges from 10% to 17% of the price for a number of different
	shops, which sell different labeled brands (being labeled at
different period
	of time). A marginal willingness to pay of similar size was obtained
for
	detergents, but results are more sensitive to model specification..
"

The full report can be obtained on the Internet at
http://www.akf.dk/eng2002/pdf/swan.pdf.

John Reindl, Recycling Manager
Dane County, WI 
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