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RE: [GreenYes] Defense of recycling
Hi Tavey ~

I think that every situation may be somewhat different; so my suggestion is
to try to determine what the concerns are of those folks you are trying to
convince and then address your remarks back to respond to those concerns.
This is probably a form of "social marketing" and there are two good web
sites on how to conduct these campaigns:

	http://www.cbsm.com/
	http://www.toolsofchange.com/

I also have a short (7 page) bibliography on why people recycle, and would
be glad to share with anyone interested.

John Reindl, Recycling Manager
Dane County, WI 

> -----Original Message-----
> From: Aluotto, Jeffrey [mailto:Jeffrey.Aluotto@hamilton-co.org]
> Sent: Tuesday, July 30, 2002 10:38 AM
> To: 'Tavey McDaniel'; greenyes@grrn.org
> Subject: RE: [GreenYes] Defense of recycling
> 
> 
> Try www.nrdc.org .  NRDC did a voluminous response to 
> Tierney's article a
> while back called "Too Good to Throw Away".  It was a pretty 
> good, in-depth
> look at the benefits of recycling.
> 
> Jeff
> 
> Jeffrey W. Aluotto
> Manager,
> Hamilton County Solid Waste
> Management District
> 513-946-7719
> 
> -----Original Message-----
> From: Tavey McDaniel [mailto:taveym@cra-recycle.org]
> Sent: Tuesday, July 30, 2002 10:03 AM
> To: greenyes@grrn.org
> Subject: [GreenYes] Defense of recycling
> 
> 
> Does anyone know of good fact sheets or websites that have 
> information on
> ways to defend recycling?  I have seen the one that NRC has 
> on their site,
> but I was just wondering if there are others floating around 
> out there.
> Thank you.
> 
> 
> Tavey McDaniel
> Director
> Carolina Recycling Association
> PO Box 1578
> Pittsboro, NC 27312
> 919-545-9050
> Fax 919-545-9060
> 
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