In May 2001, the California Department of Conservation - Division of Recycling launched a beverage container recycling outreach campaign aimed at encouraging Californians to recycle. The DOC has made their beverage container outreach campaign available free of charge to California's cities and counties.
The campaign - which utilizes television, print and
radio advertisements, as well as billboards and an Internet site (www.bottlesandcans.com) - is designed to motivate Californians to recycle
more. The television commercials feature
recently emptied plastic, glass and aluminum containers longing for a "new
life." Television spots featuring a trash-talking can who is reborn as a
softball bat and an unloved plastic bottle who is reincarnated as a flotation
device for a beautiful lifeguard are perhaps the best known components of the
campaign. The radio spots and print ads follow a similar premise.
To view samples of the creative materials, visit: http://www.bottlesandcans.com/local_resources_campaign.html
Please feel free to contact me if you have any additional questions.
1410 Abbot Kinney, Suite 100
Venice, CA 90291
Ph. (310) 392-4244
Fax (310) 392-2595