Re: [GreenYes] Beer in PET Introduced in Spain

["Keith Edward Ripley" <keith.ripley@eudoramail.com>]

Lance,
      FYI, this is not the first time Heineken has introduced beer in PET in Europe.  It started with PET for its "33 Export" brand in France in 1999, and did test runs for its Dreher brand in Italy in 2000.
       This is from Heineken's year, 2000 annual report, which can be found at: http://www.heinekencorp.nl/heineken/intermain.nsf/(All)/0091BE43D0AD34E9C1256A1F004954FE?OpenDocument

>>Sales volume of "33" Export in PET bottles rose. In addition to the existing 50 cl bottle, a litre bottle has now been put on the market too. Panach', a popular shandy, is now available in this packaging as well. Sogebra started installing a filling line for PET bottles.<< 
[snip]
>>Heineken Italia tested the market on a modest scale for the acceptance of Dreher beer in PET packaging. The initial results are encouraging and introduction on a national scale is planned for 2001.<<

Best Regards,
Keith
---
Sr. Keith Edward Ripley
Temas Actuales
6333 Beryl Road
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e-mail: keith.ripley@eudoramail.com

Autor del libro "Solid Wastes and Recycling in Latin America & the Caribbean: Trends & Policies" 
   http://www.raymond.com/latinamr.htm

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Gracias.





On Thu, 21 Mar 2002 02:55:24   lkingeco2 wrote:
>Keith,
>
>Can you please provide any source material, news release, articles or website 
>information?
>
>Lance King
>
>In a message dated 3/21/02 2:26:28 AM Eastern Standard Time, 
>keith.ripley@eudoramail.com writes:
>
>> For those of you keeping track of such things, Heineken has just announced 
>> that it will sell beer in Spain in PET bottles under its Cruzcampo label.  
>> Evidently in its press releases Heineken has been stressing the fact that 
>> PET is "100% recyclable."
>> Best Regards,
>> Keith
>> 
>
>
>


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