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[GreenYes] GRRN in E Magazine
E Magazine  -  January/February 2001    CURRENTS

Like a Virgin
A Grassroots Group Pressures Coke to Use Recycled Plastic
By Jennifer Bogo

"We're a little mosquito on the back hide of this $19 billion elephant,"
says Bill Sheehan, national coordinator of the GrassRoots Recycling Network
of the nonprofit advocacy group's relationship with Coca-Cola. Ever since
the soft drink giant abandoned the use of recycled material in its plastic
containers six years ago, GRRN has been steadily gnawing away at Coke's
corporate image.

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[1000 word profile also covering Miller, Recycle Congress & Zero Waste]




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