[GreenYes] GRRN in E Magazine

["Bill Sheehan" <bill_sheehan@mindspring.com>]

E Magazine  -  January/February 2001    CURRENTS

Like a Virgin
A Grassroots Group Pressures Coke to Use Recycled Plastic
By Jennifer Bogo

"We're a little mosquito on the back hide of this $19 billion elephant,"
says Bill Sheehan, national coordinator of the GrassRoots Recycling Network
of the nonprofit advocacy group's relationship with Coca-Cola. Ever since
the soft drink giant abandoned the use of recycled material in its plastic
containers six years ago, GRRN has been steadily gnawing away at Coke's
corporate image.

Want the full story?
Order a Free Trial Issue
http://www.emagazine.com/january-february_2001/0101curr_virgin_intro.html
[1000 word profile also covering Miller, Recycle Congress & Zero Waste]