Some facts on the Coke bottle. It is mainly for promotional purposes (e.g.,
it will first be linked to the Super Bowl ads, etc.) and is tied to the
relaunching of Coke Classic. They'll give away one million cold sodas in
glass at movie theaters, shopping malls, etc. It will then be sold in 75
metropolitan areas, but mostly in cold cases at convenience markets. Thus,
the vast majority of Coke will still be marketed in plastic and aluminum.
Container Recycling Report
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