GreenYes Digest V98 #240

GreenYes Mailing List and Newsgroup (greenyes@ucsd.edu)
Fri, 22 Jan 1999 17:25:02 -0500


GreenYes Digest Sat, 14 Nov 98 Volume 98 : Issue 240

Today's Topics:
BIGGGGGG COKE TAKE IT BACK CAMPAIGN
Daily Environment Report: Coke Report
DOCUMENTATION ON COKE'S BROKEN PROMISE
Fwd: Recycling Job Opportunity
Unsubscribe (2 msgs)
Zero Cut Meets Zero Waste?

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Date: Fri, 13 Nov 1998 15:08:21 -0800 (PST)
From: Pat Franklin <cri@igc.org>
Subject: BIGGGGGG COKE TAKE IT BACK CAMPAIGN

HERE IS AN IDEA FROM MANITOBA THAT I THOUGHT I'D PASS ALONG. THIS IS A
REEEALLLLY BIG TAKE IT BACK IDEA. HOW ABOUT THE IDEA OF MAKING "TAKE IT
BACK" PART OF THE EXCLUSIVE UNIVERSITY CONTRACTS. I CALLED ROB ABOUT THIS
AND HE HAD NEVER HEARD OF THE "COKE - TAKE IT BACK" CAMPAIGN IN THE STATES.
THIS IS AN ORIGINAL IDEA AND AN INTERESTING ONE AT THAT.

>Hello again folks!
>
>Just came out of a meeting with campus stakeholders on the recycling
>front, and we hit upon an idea that kinda ties in with some of the
>Atlantic Monthly discussions we've been having regarding what is
>realistic to strive for and what recycling's limitations are.
>
>I doubt this idea is new, but we were thinking how neat it would be if we
>could get the Coke/Pepsi's of the world to take their empty containers
>back in the same trucks they use for deliveries, since presumably the
>trucks are empty once they've made the deliveries.
>
>Sure, Coke and Pepsi won't go for this unless they're pushed to do so,
>but this is where these exclusivity agreements with campuses might
>actually be used in our favour. Why not talk to our senior
>administrators about making this feature a required component of the next
>contract that gets signed? Potential advantages (and I must admit, I
>haven't given too much thought to the potential downsides yet) include:
> -increased capture rate of the beverage container waste stream
> -reduced landfill costs for universities
> -frees up campus resources currently allocated to this component of
>recycling for other waste reduction/public education efforts
> -potential increase in the REUSE of materials rather than
>recycling, especially with regards to products sold in glass containers
> -is consistent with the stewardship concept of sustainable
>development, which advocates that the producers of products must assume
>responsibility for those products in a "cradle-to-grave" fashion.
>
>Ambitious? Maybe, but perhaps worth a phone call or two to sound people
>out on it. Maybe a province/state-wide effort among universities and
>colleges would increase the impact?
>
>Lemme know what you think when you've got a moment,
>
>Cheers,
>
>
>Rob Altemeyer
>Sustainable Development Coordinator
>Room 320-A Old Engineering
>University of Manitoba
>Winnipeg, Manitoba CANADA
>R3T 2N2
>Phone: (204) 474-8352
>Fax: (204) 261-0038
>Email: sdco@cc.umanitoba.ca
>
Pat Franklin, Executive Director
Container Recycling Institute
1911 Ft Myer Drive, Ste 900
Arlington, VA 22209
tel: 703/276-9800 fax: 276-9587 email: cri@igc.org
on the web at www.igc.apc.org/cri/

------------------------------

Date: Fri, 13 Nov 1998 18:05:59 -0500
From: "Bill Sheehan" <bill_sheehan@mindspring.com>
Subject: Daily Environment Report: Coke Report

Coca-Cola Co. Targeted by Groups Pushing for Increased Plastic
Recycling.

Daily Environment Report, November 13, 1998, ppA1-2.

The Grassroots Recycling Network (GRRN) is using the second
annual America Recycles Day, November 15, to target Coca-Cola for
going back on a 1990 pledge to use recycled material in its
plastic soda bottles. According to the group, Coca-Cola promised
to use 25 percent recycled material in the 8 billion bottles it
sells every year. However, the company only tested the recycled
plastic for a year before returning to virgin plastic.

Lance King, GRRN's campaign consultant said that if Coke
began recycling some of its 8 billion bottles, which each year
use 600 million pounds of plastic, the company could have a great
impact on the plastics recycling market.

"Will a company do the right thing for the environment, for
recycling, for jobs, for reducing pollution without the mandates?
So far the answer is no," King said.

Speaking on behalf of Coca-Cola, E. Gifford Stack, vice
president of the National Soft Drink Association (NSDA) said that
Coke and Pepsi's "promise" to use 25 percent recycled material
was a test to measure operational effectiveness, buyer reaction,
and expense. It was not a guarantee to use recycled material on
a continuing basis.

Stack went on to say that environmental groups should
concentrate on those materials that are not recycled as much as
plastic bottles. Stack said that the NSDA is dedicated to
recycling, is a corporate sponsor of America Recycles Day, and
invests about $5 billion a year in recycling products.

Currently, the GRRN and other pro-recycling groups are
working at the state level to enlarge bottle bill legislation to
encourage more recycling. Bottle bill legislation requires that
empty bottles be dropped off for recycling. The consumer then
receives a deposit for each bottle returned. Currently, ten
states have bottle bills. National bottle bills have been
suggested before but have never made it out of Congress.

------------------------------

Date: Sat, 14 Nov 1998 04:10:36 -0500
From: "Bill Sheehan" <bill_sheehan@mindspring.com>
Subject: DOCUMENTATION ON COKE'S BROKEN PROMISE

COKE'S BROKEN PROMISE TO RECYCLE

We have had several requests for documentation of
Coke's 1990 broken promise to use recycled plastic in
their soda bottles.

Here is an excerpt from the Coca-Cola Company's
original press release, subtitled 'Closed Loop' Process
Turns Bottles Back Into Bottles.' Interestingly, the Coke
official quoted in this and subsequent releases is none
other than M. Douglas Ivester, now top dog and C.E.O.
of Coca-Cola:

"Producing new plastic beverage bottles with a blend of
recycled plastic is a significant step ahead in plastics
recycling," says M. Douglas Ivester, senior vice
president, The Coca-Cola Company and president, Coca-
Cola USA. "The technology will allow the 'closed loop'
recycling of our plastic bottles, just as our other
suppliers use recycled aluminum and steel for cans and
recycled glass for glass bottles."
-- PR Newswire, December 4, 1990

When Coke started test marketing the new bottle in
Charlotte NC:

"This market introduction signals a new phase of
development for plastic packaging," said M. Douglas
Ivester, president, Coca-Cola USA. "The bottle made
with recycled plastic represents the latest breakthrough
in our on-going commitment to the environment through
minimizing virgin raw materials used in our packaging. ...
"One of the primary benefits of this package will be to
encourage greater recycling of plastic soft drink
packaging by consumers," Mr. Ivester said. "More than
half of all soft drink cans are recycled and we want to
reach and exceed that level with plastic packaging."
-- PR Newswire, March 12, 1991

After the test marketing:

"The Coca-Cola Company (NYSE: KO) today
announced plans to expand the introduction of plastic
soft drink bottles made with recycled plastic soft drink
bottles into southeastern and midwestern markets,
beginning in September. Today's announcement signals
the completion of a successful, five-month market test in
Charlotte, N.C.
"We're extremely pleased with the results from
Charlotte," said M. Douglas Ivester, president, Coca-
Cola USA. "Consumer acceptance of the first-ever
commercial use of soft drink bottles made with recycled
plastic soft drink bottles exceeded our expectations." . ...
"Expanding the availability of bottles made with
recycled plastic into additional markets helps the Coca-
Cola system further demonstrate 'closed-loop' recycling
while encouraging greater recycling of plastic soft drink
packaging by consumers," Mr. Ivester said.
-- PR Newswire, August 27, 1991

Here are some other sources:

"Coke and Pepsi took their long rivalry to the
environmental arena yesterday, with each company
saying it would be the first to sell soft drinks in plastic
bottles made with materials recycled from used bottles."
-- New York Times, December 5, 1990

"With their pledge to start using bottles made in part
from recycled resins, [Coke and Pepsi] will begin to
reduce dependence on petroleum-based resins."
-- Editorial, Chicago Tribune, December 14, 1990

*****

The commitment to make recycled plastic soda bottles
was made, in part, in response to the threat of minimum
content legislation and container deposit legislation in
several states. Coke even took their recycled bottle to
Congress in the early 1990s and showed it off in
testimony aimed at stemming the call for mandates
(according to Lance King, GRRN campaign consultant).

Both Coke and Pepsi used some recycled plastic in
select markets for several years -- until about 1994 or
1995 when public interest in recycling appeared to wane
and the threat of legislation seemed to disappear. Coke
currently uses zero recycled plastic in the 8 to 10 billion
plastic soda bottles it sells in the U.S. each year.
Likewise, Pepsi uses no recycled plastic.

Coke says it costs too much to do what almost everyone
agrees is 'the real thing' -- buy recycled content bottles.
This may make sense in a strict, internalized-cost sense.
But in the larger sense, it is clearly not true. The
external costs to society of not recycling are
skyrocketing.

Coke notes proudly that they use plastic bottles with
recycled content, as well as environmentally preferable
refillable bottles, in other countries, due to strict
governmental mandates on recycling. Coke has spent
millions of its $1.6 billion annual global advertising
budget fighting such mandates (minimum content
legislation and bottle bills), especially in the U.S. We
have seen how far voluntary promises to recycle plastic
got us. Perhaps what Coke is really saying is that they
need a little push from mandates to make good on their
voluntary commitments?

****

About PEPSI: Pepsi has done no better than Coke.
GRRN is focusing on Coke because it is the market
leader (44% of the U.S. market compared with Pepsi's
32%; 50% of the world market vs. Pepsi's 20%). If Coke
decides to change its ways Pepsi will follow Coke's lead
just like it did in 1990.

It would seem to be in Coke's long-term interest to
position itself as part of the solution, rather than remain
firmly lodged as part of the problem. Who knows, if
Pepsi were smart, it would pre-empt Coke -- maybe
even leapfrog to embracing deposits and refillables!

************************
Bill Sheehan
Network Coordinator
GrassRoots Recycling Network
P.O. Box 49283
Athens GA 30604-9283
Tel: 706-613-7121
Fax: 706-613-7123
zerowaste@grrn.org
http://www.grrn.org
************************

------------------------------

Date: Fri, 13 Nov 1998 17:01:29 EST
From: GaryLiss@aol.com
Subject: Fwd: Recycling Job Opportunity

This is a multi-part message in MIME format.

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Subj: Recycling Job Opportunity
Date: 11/13/98 11:47:49 AM Pacific Standard Time
From: hattik@spnec.org (Hatti Koth)
Sender: owner-recycle@envirolink.org
Reply-to: recycle@envirolink.org
To: armlist@concentric.net, recycle@envirolink.org, seek@moea.state.mn.us,
dbrier@netway.com, ebrubach@pop.erols.com

Part Time Employment Opportunity

Job Title: Recycling Information Specialist
Hours: Part time (30+ hours), Monday - Friday, day hours occasional evening or
weekend work may be required.
Starting Pay Range: $7.75/hour to $8.25/hour
Benefits: Paid health, dental, long term disability. Pro-rated personal days
and holidays. Retirement benefits are available after one year.

Background: The Saint Paul Neighborhood Energy Consortium (NEC) is a
nonprofit coalition of twenty-one neighborhood organizations in Saint Paul.
It provides energy conservation, recycling and environmental programs to Saint
Paul residents. The NEC is seeking a qualified candidate to help answer
questions on their busy phone lines.

Job Responsibilities
1. Accurately answer 8-line switchboard. Answer frequent and repetitive
calls about recycling, waste reduction, composting, hazardous waste and energy
conservation.
2. Respond professionally to frustrated residents on difficult calls.
3. Keep written and computerized program information up-to-date and
organized.
4. Disseminate information to community groups and residents.
5. Read city and county maps with speed and accuracy.
6. Provide staff support services including messages, call direction and
mailings.
7. Assist with special projects when necessary.

Minimum Qualifications
1. Ability to provide information in a professional manner.
2. Skill in communicating with diverse cultures and age groups.
3. Previous experience keeping information organized.
4. Ability to read city and county maps with speed and accuracy.
5. Exceptional attention to detail.
6. Legible, clear handwriting.
7. Experience with data entry and word processing.
8. Ability to speak Hmong or Spanish preferred.
9. Candidate should enjoy helping a variety of people seeking information
over the telephone. Must be patient with a sense of humor and a positive
attitude.

Applications are required and will be accepted until 5:00 p.m. Monday, Dec. 7,
1998, at the NEC office, 475 N. Cleveland Ave. #100, Saint Paul, MN 55104. To
receive an application, call (651) 644-5436.

Affirmative Action Policy Statement: The NEC will not discriminate against or
harass any employee or applicant for employment on the basis of race, creed,
religion, sex, color, national origin or ancestry, familial status, age,
disability, marital status, status with regard to public assistance or sexual
or affectional orientation.

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Part Time Employment Opportunity

Job Title: Recycling Information Specialist
Hours: Part time (30+ hours), Monday - Friday, day hours occasional evening or
weekend work may be required.
Starting Pay Range: $7.75/hour to $8.25/hour
Benefits: Paid health, dental, long term disability. Pro-rated personal days
and holidays. Retirement benefits are available after one year.

Background: The Saint Paul Neighborhood Energy Consortium (NEC) is a
nonprofit coalition of twenty-one neighborhood organizations in Saint Paul.
It provides energy conservation, recycling and environmental programs to Saint
Paul residents. The NEC is seeking a qualified candidate to help answer
questions on their busy phone lines.

Job Responsibilities
1. Accurately answer 8-line switchboard. Answer frequent and repetitive
calls about recycling, waste reduction, composting, hazardous waste and energy
conservation.
2. Respond professionally to frustrated residents on difficult calls.
3. Keep written and computerized program information up-to-date and
organized.
4. Disseminate information to community groups and residents.
5. Read city and county maps with speed and accuracy.
6. Provide staff support services including messages, call direction and
mailings.
7. Assist with special projects when necessary.

Minimum Qualifications
1. Ability to provide information in a professional manner.
2. Skill in communicating with diverse cultures and age groups.
3. Previous experience keeping information organized.
4. Ability to read city and county maps with speed and accuracy.
5. Exceptional attention to detail.
6. Legible, clear handwriting.
7. Experience with data entry and word processing.
8. Ability to speak Hmong or Spanish preferred.
9. Candidate should enjoy helping a variety of people seeking information
over the telephone. Must be patient with a sense of humor and a positive
attitude.

Applications are required and will be accepted until 5:00 p.m. Monday, Dec. 7,
1998, at the NEC office, 475 N. Cleveland Ave. #100, Saint Paul, MN 55104. To
receive an application, call (651) 644-5436.

Affirmative Action Policy Statement: The NEC will not discriminate against or
harass any employee or applicant for employment on the basis of race, creed,
religion, sex, color, national origin or ancestry, familial status, age,
disability, marital status, status with regard to public assistance or sexual
or affectional orientation.

--part0_910994490_boundary--

------------------------------

Date: Fri, 13 Nov 1998 13:05:06 -0800 (PST)
From: Devon A Straitiff <ustrad02@umail.ucsb.edu>
Subject: unsubscribe

unsubscribe

--
Devon A Straitiff
ustrad02@umail.ucsb.edu

------------------------------

Date: Fri, 13 Nov 1998 21:09:57 GMT From: CMPBS@greenbuilder.com (CMPBS) Subject: Unsubscribe

unsubscribe

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------------------------------

Date: Fri, 13 Nov 1998 11:01:32 -0500 From: "Bill Sheehan" <bill_sheehan@mindspring.com> Subject: Zero Cut Meets Zero Waste?

[Forwarded from the Zero Cut Campaign]

-----Original Message----- From: Alison Cochran <acochran@earthlink.net> To: SEAUGA@UGA.CC.UGA.EDU <SEAUGA@UGA.CC.UGA.EDU> Date: Friday, November 13, 1998 7:36 AM Subject: Welcome

===== A message from the 'nocutnews' discussion list =====

Dear Forest Friends,

I want to welcome you to this new list which has been provided by the Zero Cut Campaign to facilitate communication between you and the other people who are working in support of the National Forest Protection and Restoration Act. I am the Network Coordinator for the Campaign and work out of our Network Office in Bloomington, IN.

There is an active, ongoing initiative in support of this bill, but the Campaign to end commercial logging includes a more diversified strategy. The Zero Cut Coordinating Committee, which has now been meeting for two years, has identified seven key components to the work in which we are engaged. They are Legislation, Litigation, Strategic Organizing, Media, Direct Action, Public Education, and Fundraising. The Committee realizes that it has been the diverse efforts of activists like you that have brought us to this point and that it will take that same kind of multiple effort to secure our public lands. This means that whatever form your work takes, there is a place for you to contribute to this historic venture.

Over the next week I will be providing more details about each of these components and updating you about current activites and events. We also want this list serve to allow for the exchange of ideas and for the discussion of questions. I look forward to hearing suggestions from you as to how we can make this conversation most useful. Together, we can protect our precious public lands and provide the heritage of healthy forests for future generations.

Yours for the Forest, Alison Cochran Network Coordinator Zero Cut Campaign P.O. Box 5633 Bloomington, IN 47401 812-336-2668 phone 812-336-2669 fax

------------------------------

End of GreenYes Digest V98 #240 ******************************