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AMERICA RECYCLES, DOES COKE?=20
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--- ----------------------------------------------------------------------Date: Thu, 13 Nov 1997 23:32:46 +0000 From: Huw Rhys Williams <huw@edgbaston.u-net.com> Subject: (no subject)
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Date: Thu, 13 Nov 1997 17:05:00 -0500 From: "Bill Sheehan" <bill_sheehan@mindspring.com> Subject: AMERICA RECYCLES, DOES COKE?=20
[posted with permission]
AMERICA RECYCLES, DOES COKE?=20
Although it used post-consumer resin (PCR) in some=20 soft drink bottles as recently as two years ago,=20 Coca-Cola Co. (Atlanta) has repeatedly said that it=20 will not use PCR in its soft drink bottles until the=20 economics work out. However, Coke seems to have no=20 problem putting its beverage in a more expensive=20 contour-shaped aluminum can. Talk about a web of=20 contradictions. =20
By one estimate, it would cost Coke about 1/10 of a=20 cent per bottle to add 25 percent PCR to its 20-ounce=20 PET bottles. And, the additional cost of PCR pales=20 besides Coke's profit, which averages 20 cents per=20 bottle, according to industry sources. So, much for=20 economics being a real issue.
Using recycled content would close the loop on PET=20 soft drink bottle recycling. And, when scrap market=20 prices drop, as they did last year, the company's=20 commitment to PCR would keep market prices at a=20 reasonable level. But, most importantly, using PCR=20 would get Coke more involved in the recovery of PET=20 bottles. This is important because the PET recycling=20 rate has dropped like a dead duck for two years in a=20 row. Some local Coke distributors are certainly=20 active in supporting beverage container recovery, but=20 these actions are far from what a concerted corporate=20 effort could accomplish with one of the most vaunted=20 marketing departments in history.=20
Coke's new contour aluminum beverage can is more=20 resource-intensive than standard cans, using 15=20 percent more aluminum. This increases the cost of a=20 can's raw material by at least 1/3 of a cent. But,=20 manufacturing and marketing costs drive the package's=20 price even higher, adding several cents to the cost=20 of each can.
It is amazing that Coke will invest in a test market=20 program for a contour can that costs a lot more,=20 hurts the environment and provides no added value to=20 the customer, but it doesn't think it could design an=20 effective marketing pilot to sell the public on a=20 plastic bottle with recycled content whose increased=20 cost is almost negligible.
So far, Coke has refused to acknowledge or discuss=20 demands by the GrassRoots Recycling Network and=20 others that it again use PCR in its plastic bottles. =20 And, though the soft drink company has declined to be=20 a sponsor of America Recycles Day on November 15, the=20 National Soft Drink Association has been involved on=20 the event's steering committee. How do the NSDA and=20 its member soft drink companies urge people and=20 businesses to buy recycled when their most profitable=20 package, the PET bottle, does not? =20
Coke, the master of marketing, will probably have=20 some reply in case members of the national media=20 happen to call them. After all, this is the same=20 company that is able to say with a straight face: The=20 heavier contour aluminum can is good for recycling=20 because it is now a more valuable container. =20 However, this statement contradicts the industry's=20 press releases for the last 20 years that touted the=20 strides in source reduction that had been made in=20 lightweighting the aluminum cans.
The plastics recycling industry and local governments=20 should not let Coke get away with its efforts to dumb=20 down America. November 15 is an opportunity to ask=20 Coke to respond to these issues. You can reach Coke=20 at (800) 571-2653; it's listed on every can. Let=20 them know how you feel about environmental packages. =20 That means recycled content in plastic bottles and=20 resource-efficient aluminum cans. Anything less=20 is not the Real Thing. =20
Reprinted with permission from Plastics Recycling=20 Update, published by Resource Recycling (Portland,=20 OR), (503) 227-1319, (503) 227-6135 (fax),=20 resrecycle@aol.com (E-mail). =20
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Date: Fri, 14 Nov 1997 9:02:00 -0600 From: Herbert Scheller-AHS003 <Herbert_Scheller-AHS003@email.mot.com> Subject: I would like to subscribe
Herbert Scheller Motorola ahs003@email.mot.com
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Date: Thu, 13 Nov 1997 13:35:03 -0800 From: "Bill Worrell" <iwma@iwma.com> Subject: Send it Back campaign
Yesterday the San Luis Obispo County Integrated Waste Management Authority (Cities of Arroyo Grande, Atascadero, Grover Beach, Morro Bay, Pismo Beach and San Luis Obispo and the County of San Luis Obispo) voted to adopt a SEND IT BACK campaign for America Recycles Day. We are asking our residents to send PET Coke bottles back to Coke. See below for the press release. Also you can print your own copy of the mailing label from our web site at IWMA.COM.
PRESS RELEASE FOR IMMEDIATE RELEASE =09 EVENT: AMERICA RECYCLES DAY - SEND IT BACK CAMPAIGN DATE & TIME: NOVEMBER 15, 1997 Contact: Bill Worrell, Manager Integrated Waste Management Authority (805) 782-8530
Date: November=A013, 1997
America Recycles Day=A0-=A0November=A015, 1997 SEND IT BACK Campaign
The San Luis Obispo County Integrated Waste Management Authority (IWMA) invites you to join more than 100 million fellow recyclers around the United States to celebrate America Recycles Day. The 1997 theme Keep Recycling Working; Buy Recycled focuses on the fact that you are not really recycling unless you buy recycled products.
County Supervisor Bud Laurent, IWMA President, states, "While we continue to sort and collect our recyclables it appears that many manufacturers are moving away from using post consumer materials. If we do not "close the loop," that is, to find productive uses for recycled materials, then our recycling efforts will fail. The only way to close the loop is to ensure that recycling remains economic."
Today, the economic viability of recycling is threatened by the lack of markets for many of the items we recycle. For example, since last August the price paid for polystyrene collected by our recycling programs has dropped to zero!
What can we do? First, become better informed consumers.
Read the label. When shopping, look for products that include recycled (post consumer) material. Post consumer means any material that the public has already used and recycled.
Then, speak up. We also need to let companies know that we want them to use recycled material in their products. If you have a product that does not include recycled content or is not recyclable, Send It Back to the manufacturer. To find out more about the Send It Back campaign, read on!
Did you know that:
1. Over 18 billion plastic soda bottles are sold every year in the United States. That's enough bottles to circle the earth over 150 times!
2. There is no recycled plastic in Coke bottles sold in the United States.
3. In other countries, Coke is required to use plastic bottles made from recycled plastic.
4. In 1990 Coke announced that they would use bottles in the United States made from recycled plastic, but they have backed away from that commitment.
IWMA President Laurent advises, "Product manufacturers must take responsibility for their goods. Some are willing. Unfortunately other manufacturers seem to believe they have no such obligation. In an era when several major business institutions such as the Bank of America and Xerox are beginning to make recycling a part of their corporate behavior, to see that other businesses are reluctant to use recycled products is indeed tragic. The IWMA believes that a major business institution such as Coke, who packages vast quantities of its products in plastic bottles, should be setting an example for others to follow. Send It Back urges Coke and, by extension, the rest of the American soft drink industry, to "walk the talk."
If you want Coke to stop using our limited virgin resources to make soda bottles and help support the recycling industry by buying and using recycled plastic, Coke needs to hear from you!
Cut out the mailing label, tape it on a 2-liter Coke bottle, add 55=A2 postage and Send It Back! (Note: before you Send It Back, rinse out the bottle, let it dry, then screw the top back on.)
Additional labels are available by calling the San Luis Obispo=20 County IWMA at (805) 782-8530 and at our website:=20 www.iwma.com
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Date: Thu, 13 Nov 1997 18:34:08, -0500 From: david_reynolds@prodigy.com ( DAVID B REYNOLDS) Subject: Send it Back campaign
Why are we excluding Pepsi-Cola? --------------------------------------------------- Bill Worrell submits:
<snip> " The IWMA believes that a major business institution such as=20 Coke, who packages vast quantities of its products in plastic bottles,=20 should be setting an example for others to follow. Send It Back urges Coke and,=20 by extension, the rest of the American soft drink industry, to "walk=20 the talk."
If you want Coke to stop using our limited virgin resources to make=20 soda bottles and help support the recycling industry by buying and using recycled plastic, Coke needs to hear from you!
Cut out the mailing label, tape it on a 2-liter Coke bottle, add 55=A2 postage and Send It Back! (Note: before you Send It Back, rinse out=20 the bottle, let it dry, then screw the top back on.)"
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Date: Thu, 13 Nov 1997 19:42:55, -0500 From: david_reynolds@prodigy.com ( DAVID B REYNOLDS) Subject: Send it Back campaign
Bill,
This was a baited question (for Pepsi). Since Pepsi sees Coke as a=20 major competitor and barrier to increased market share, Pepsi could=20 stand to gain from Coke's resistance on this issue. If Pepsi can get=20 some post-consumer content in its PET bottles, and launch an=20 effective ad campaign, it may get Coke's attention.
-Dave Reynolds ------------------------------------------ re:
"Three reasons: 1. Coke is the largest and if you did others such as Pepsi you would=20 =3D have to do 7-UP etc.
2. Coke in 1990 said they would achieve 25% post consumer rate
3. They took credit for defeating bottle bills in 11 states this year.
But you are right. We will go after Pepsi next."
<Prodigy Distribution List> TO: IWMA@IWMA
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Date: Thu, 13 Nov 1997 10:13:55 +0000 From: "Rich Newman" <rich@tagyerit.com> Subject: subscribe
subscribe rich@tagyerit.com <<>><<>><<>><<>><<>><<>><<>><<>><<>> TagYerit (among Guitar Player's Editors Picks for'96) http://www.tagyerit.com <rich@tagyerit.com> "...pure joy of words and music" Guitar Player Mag.
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Date: Thu, 13 Nov 1997 10:31:59 -0800 From: DANIELP@cliffy.polaroid.com (patricia a daniel) Subject: Subscribe
Please add me as a subscriber the the GreenYes listserve. Thanks. =20 danielp@polaroid.com
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Date: Thu, 13 Nov 1997 15:31:22 EST From: "David L. Turner" <dturner@YSI.COM> Subject: subscribe
subscribe David L. Turner - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Profit is the result and reward of doing things right and doing the right=20 things. Therein lies the balance. Randy Berger, Comdial Corporation
Regards,
David Turner YSI Safety Coordinator 1725 Brannum Lane Yellow Springs, Ohio 45387 Email: DTurner@YSI.com Phone 1-937-767-1685 ext. 270 Facmetaphor: 1-937-767-9353
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End of GreenYes Digest V97 #275 ******************************