SHouldn't GRN contact the Green Business Letter and let them know about the
Coke action....and Coke's broken promises...
*10 GREEN BUSINESS: ENVIRO RECORD AFFECTS REPUTATION -- STUDY
Nine of the 10 companies "most admired" for environmental
responsibility rank in the top 6% in overall reputation,
according to FORTUNE magazine's annual ranking of "America's Most
Admired Companies." Similarly, the ten companies rated the worst
at "responsibility to the community and the environment" ranked
among the bottom 11% in overall reputation.
The survey, published in the 3/3 issue of FORTUNE, ranked
431 companies based on a poll of more than 13,000 senior
executives, outside directors and financial analysts. Results
for the community/environmental responsibility category were not
published in the survey but appeared in the 4/97 issue of the GREEN
BUSINESS LETTER.
The top scorers for environmental responsibility were Coca-
Cola, furniture maker Herman Miller and Corning. The lowest were
Standard Commercial, Archer Daniels Midland and Amerco (GREEN
BUSINESS LETTER, 4/97 issue).